Yeastar updates its brand positioning with a new slogan and a new mission statement


XIAMEN, China, March 1, 2022 /PRNewswire/ — Yeastar (, the world’s leading provider of unified communications solutions and digital workplace innovator, today unveils its new brand positioning with the new slogan “Digital Value, Delivered” . From an updated mission statement to an enriched portfolio, Yeastar seeks to grow as a trusted provider for broader digital transformation.

The new slogan is based on the understanding that digital transformation doesn’t have to be complicated, time-consuming and expensive. Yeastar believes that the key to a simple digital future is the right technology, which must be easily accessible, open and integrated, and scalable, regardless of the unique challenges and needs of each business.

With a portfolio ranging from Unified Communications to Workplace Planning and Hybrid Workplace, Yeastar is on a mission to remove barriers to a connected and collaborative digital workplace. With its easy to adopt, use and manage solutions, Yeastar aims to embark its customers on a simple and enjoyable digital transformation journey.

“For more than a decade, we have strengthened our business across lines of business, partnerships, global presence and our people. Now is a pivotal time for us to become a stronger brand,” said Prince Cai, Vice President of Yeastar. “At Yeastar, we are value-driven and focused on delivering real results. This “Digital Value, Delivered” campaign signals our ambition to act as the backbone for our customers through digital transformation and our commitment to creating shared success with our partners.”

There will be a live broadcast on 09:00 (GMT) to April 1, 202216 of Yeastarand anniversary, featuring the story behind Yeastar’s new slogan and why digital value matters to every business and every player in the chain.

To learn more about Yeastar’s new brand positioning, visit their website for more details.

About Yeastar

Yeastar helps businesses realize digital values ​​by making communications and work solutions easily accessible, from ownership and adoption to day-to-day use and management. Yeastar has established itself as a leading UC solution provider with a global partner network and over 350,000 customers globally. Committed to providing the right technology for value-driven enterprises, Yeastar offers products and services for UC&C, Workplace Planning and Hybrid Workplace to enable them to win in the modern digital world. For more information about Yeastar or to become a Yeastar Partner, please visit

Aviva Li

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SOURCE Yeastar Information Technology Co., Ltd.

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