Why do startups need a mission statement, and what should it look like?


A mission statement is defined as a formal summary of the goals and values ​​that a company aims to follow and uphold. The popular consensus is that this short but focused statement is critical to a company’s overall success and is especially important for startups and small businesses trying to meet the challenges of modern business.

Why are mission statements so important? Because they unite the efforts of managers and employees around common achievable objectives and give meaning to the company. Without a statement, a brand can lack a clear identity and purpose, which can undermine other seemingly more important tasks and processes from the outset. Good products, great service, long-term growth, and healthy profits can all come from a great mission statement.

Identity, culture, talent

Emerging companies must differentiate themselves from the competition, create a positive corporate culture and attract talent to implement everything they want to achieve. A mission statement is a great starting point because it articulates an identity, allowing everyone to “essentially sing from the same hymn sheet.” This also guides the cultural and work environment and in turn makes it a more attractive option for potential and talented workers. The right mission statement will attract like-minded people to a business.

Performance and long-term vision

After building a solid foundation, a mission statement can then improve the quality of employee work and lead to a broader increase in performance levels, which can boost growth and revenue. This is because a mission statement encourages people to uphold high standards. By upholding core values ​​and applying them to everyday work, employees produce better work and are more motivated.

A mission statement also looks to the future and defines a long-term vision for a company rather than just the here and now. Having clear direction and ambitious plans for the future, and being able to deliver on both fronts is an outcome First Brands Group’s Patrick James knows well. James has always been able to establish a strong mission statement that has helped his business grow, adapt and thrive for over 20 years.

What does a good mission statement look like?

A mission statement is very important, but what does a good statement look like and what should it contain? Ideally, it should be concise, powerful, and memorable with just the right mix of rallying points and core values. It should also create a brand image that you want to present to the public. This may seem like a very high bar, but it is possible to create a good one by answering several questions.

Forbes believes that a mission statement should describe the purpose of the business (what), how to achieve key goals (how), the target audience (for whom), and the value your business brings to an industry and the world. whole. The purpose of the actual mission statement should also be clear with that message able to resonate with an audience.

Virgin Group founder Richard Branson believes a mission statement is essential and said it should be clear and succinct, with no unnecessary information. He adds: “It confirms the idea that a good mission statement is clear and answers the right questions in a simple way, and does not complicate things too much. An example of a good mission statement would be Google’s, which is “to organize the world’s information and make it universally accessible and useful.”

A mission statement should be more than a single line though. Most companies often try to write two or three sentences to get the message across. When writing the statement, it is a good idea to use compelling and persuasive language that is both strategic and seems achievable. While everyone wants to be ambitious, a statement should not be fictional or aim for something unrelated to real world conditions.

Fortunately, a mission statement is not set in stone and can be updated and evolve over time to align with changing business goals and perspectives. If you’re a growing business, avoid making drastic changes too quickly, as this can undermine your efforts to create a brand identity and leave employees and customers feeling both frustrated and confused.

To conclude, mission statements bring together your values, goals, and aspirations in a short, focused paragraph. A voucher will communicate to others what makes your business different and what value it brings. It also rallies employees around a central vision that informs decision-making and day-to-day tasks. Although you may already think you have a clear direction for your business, documenting it in a statement is key to unifying efforts toward critical long-term goals.

This article does not necessarily reflect the views of the editors or management of EconoTimes

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