Rappler’s mission statement


Rappler comes from the root of the words “rap” (discuss) + “ripple” (making waves). He was born into a new world of possibilities – driven by uncompromising journalism, made possible by technology, and enriched by communities of action.

Through cutting edge stories, conversations and collaboration, we aim to speak the truth to power and create communities of action for a better world.

Formed as a company in July 2011 and launched as a website in January 2012, Rappler is built on three pillars – journalism, community, technology – which are linked by the shared values ​​of trust, courage and integrity. It is made up of seasoned journalists trained in broadcast, print and web disciplines, working with idealistic young digital natives eager to report and find solutions to problems.

The supremacy of editorial independence is rooted in Rappler’s mindset and processes. Rappler shareholders have signed an agreement granting full editorial, commercial and managerial control to journalists, the collective goal of which is to create a truly independent news group and a platform of communities of action.

Impact journalism

In everything we do, we are guided by courage, clarity and action, given the essential role journalism plays in empowering people, institutions and technology platforms.

Rappler does more than announce the biggest news. Its unique content comes from top-notch investigative articles as well as compelling research, analysis, explanation and voices from thought leaders, citizens and marginalized groups. He pioneered multimedia reporting and mobile journalism in the Philippines, cutting through different layers to bring news live from the field and merging journalists with broadcast, print and technology expertise. The Newsroom knows that speed should not come at the expense of its commitment to bringing clarity and provoking critical thinking on the hot issues of the day.

Rappler’s team of data scientists, analysts and journalists are behind some of the world’s most groundbreaking work on disinformation and the impact of unregulated platforms on politics, democracy, freedom, human rights and security.

Communities of action

For journalism to matter, the community must be a part of it.

Rappler started as a community page on Facebook in 2011 through MovePH, its civic engagement arm, which connects and partners with communities, NGOs, institutions and government agencies on universal advocacy such as transparency. and accountability, human rights, press freedom, environmental protection, and gender equality, among others.

Rappler has offered and continues to offer his platform to communities working for meaningful change. It conducts workshops with students and other sectors on how to use social media for social change, and is a partner of the United Nations at its annual Social Welfare Summit. For showing the world what it takes to close the loop of civic engagement, Rappler was featured in “Digital Dividends” in the World Development Report 2016.

Rappler enters into partnerships with funding institutions that seek to protect and promote shared values ​​on freedom, climate protection and human rights. In 2016, Rappler took his press freedom case to the Philippine Supreme Court, which ruled in his favor and prevented the Elections Commission from restricting online media access to presidential and vice-presidential debates. . On October 26, 2017, Rappler became a signatory member of Poynter’s International Fact-Checking Network, a forum for fact-checkers around the world aimed at “supporting fact-checking initiatives by promoting best practices and exchanges.” in industry. Along with dozens of lawyers and reporters from other media companies, Rappler also took the Supreme Court in 2018, asking it to lift President Rodrigo Duterte’s ban on Rappler employees and contributors from covering him.

Technology that gives meaning

Rappler’s innovation has redefined journalism and civic engagement in the digital age.

When it launched, it introduced the Mood Meter to highlight the power of emotions in actions and decisions and used technology to harness the wisdom of crowds. He was also the initiator of the first collaborative project of its kind between media, government and the public called Project Agos, an interactive online information and mapping tool launched in 2013 using crowdsourcing to deliver stakes. Instant updates to facilitate disaster response and relief.

The focus on innovation has made Rappler the only start-up media group included in an Asia-Pacific case study set that highlighted solutions that deliver economic dividends. The studies were launched and distributed at the APEC CEO Summit in Bali in October 2013.

In May 2020, at the height of the coronavirus pandemic and to mark World Press Freedom Day, Rappler launched his new platform called Lighthouse – designed to efficiently harness data and smart technology and use a system that will guide users on the path to civic engagement. In fulfilling Rappler’s mission of building communities of action, Lighthouse is designed to help readers easily find the calls to action defined by the various sectors and organizations we work with. These calls to action are relevant to the issues and topics of interest to readers.

Transparency in ownership

Rappler’s ownership structure and annual financial statements are filed with government agencies and publicly available.

Initial funding for the big-dreaming startup came from Maria Ressa, the journalists who founded investigative magazine Newsbreak, as well as investors from two Filipino companies: Hatchd and Dolphin Fire. Representatives of these groups formed Rappler’s founding board in 2012. The composition of the board has changed slightly over the years; Members of the 2020 Board of Directors can be found here.

Rappler Inc is nearly 99% owned by Rappler Holdings Corporation, which was formed to pave the way for the news agency’s regional and global expansion and related business creation.

In May 2015, North Base Media (NBM), an investment firm focused on supporting independent media in growing markets, invested in Rappler through Philippine Depositary Receipts (PDR). A triumvirate of top journalists led by Marcus Brauchli founded NBM. Brauchli, who edited the two editorial offices of The Washington Post and The Wall Street Journal, attracted veteran journalists Sasa Vucinic and Stuart Karle.

In November 2015, Omidyar Network, created by eBay founder and entrepreneur Pierre Omidyar and his wife Pam to help businesses use markets and technology for social impact, also used PDRs to invest in Rappler Holdings. Omidyar Network said it invests “in entrepreneurs who share our commitment to advancing social good at the pace and scale the world needs today.”

The largest media companies in the Philippines use PDRs, which are financial tools used by media groups and other companies that do not grant any ownership and that comply with the Philippine Constitution. Unfortunately, this was used to attack Rappler for his critical reporting of the Duterte government. Rappler, Ressa, and the directors and staff of its board of directors have had to grapple with at least 11 investigations and government affairs since 2018, the most important of which was the shutdown order issued by the Philippine Securities and Exchange Commission (SEC ). The order was issued in January 2018 based on Omidyar’s PDRs. The appeals court has since returned the order to the SEC for reconsideration, following Omidyar’s donation of its PDRs to Rappler executives in February 2018. Omidyar said it made the decision to respond to the “unwarranted decision.” SEC against Rappler to allow the company to “continue to operate unhindered.”

An evolving business model

To stay sustainable in an industry besieged by declining revenues, Rappler revamped existing models based on advertising in news and journalism, and moved away from CPMs (or cost per thousand) and banner ads – remnants of the dominance of traditional media.

Rappler ends 2019 with income: a year back

Rappler is in the realm of data and believable storytelling, services that we also offer to brand partners. Through the use of data, technology and content, we help shape innovative and award-winning native advertising that aims to educate, empower and inform audiences on the latest trends and branded topics that deserve their time and attention. .

Rappler added more compartments in its revenue stream to include data analytics, e-commerce, membership, grants, video, and special projects.

Branded content is produced by a content marketing team separate from the News and Editorial Group. All sponsored content is clearly marked and published in a section called BrandRap. – Rappler.com

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