JetBlue Mission Statement | Vision | Core values ​​| Analysis


Company: JetBlue
CEO:Robin Hayes
Year of foundation:
The head office:
Long Island City, New York
travel company
Stock symbol:
Turnover (2021):
$6 billion
Profit | Net revenue (2021):
-182 million dollars

Products: Air transport services
Competitors: US airlines | Delta Airlines | United airlines | US airway groups | South West Airlines

The interesting fact about Jet Blue is that the company started making a profit after 9/11 as many people preferred to take domestic flights. This greatly benefited the airline.

JetBlue Airways is a well-known low-cost airline in America. The seventh largest airline is known for its top-notch services in North America. Founded in 1999, the airline was officially called “New Air” and quickly established a reputation as a very reliable travel agency in the airline industry.

This company’s customer-centric model has contributed to astronomical growth. People choose JetBlue because it offers more than just flight services compared to other national airlines. Onboard and comprehensive entertainment customer service plans.

The extensive network and airline expertise make JetBlue an award-winning travel agency. The airline represents 5.5% market share in the United States.

JetBlue generated annual revenue of $2.637 billion from its operations.

Here’s an in-depth analysis of the thriving airline to help you understand the reasons for its successful growth over the year.

Mission statement

To inspire humanity – both in the air and on the ground. We are committed to giving back in a meaningful way to the communities we serve and to inspiring others to do the same.

JetBlue’s mission statement is explicit and reflects how deeply the company is rooted in serving people. The main constituents of JetBlue’s mission statement are;

JetBlue Mission Statement Analysis

  • Seamless customer experience

JetBlue considers its customers as its greatest asset and strength. This is why he makes sure to prioritize and establish global and long-term relationships with clients. This component of JetBlue’s mission statement is the main cornerstone that shows the company’s commitment to providing reliable and unparalleled customer services and experiences.

The statement additionally propels the highest quality in air services. JetBlue uses this component as a navigation tool to demonstrate its dedication and goals of providing reliable services to customers.

  • Distinguished In-Flight Services

JetBlue has decades of experience in providing exceptional service. It guarantees to give back to customers in many ways and encourages competitors to do the same. For 22 years, the company has been demonstrating productivity in the most professional way to meet customer needs. The mission statement emphasizes how the company aims to impress every customer with its unparalleled services.

For example, JetBlue incorporates a great in-flight experience into all aircraft, such as mint conditions, entertainment, and knee room.

  • Inspiring humanity and the environment

The company’s participation in various social programs shows that it is more than a travel agency. This feature of JetBlue’s mission statement shows how it values ​​and cares for its customers. The company integrates this aspect into its daily operations.

Environmental concerns demonstrate the company’s sense of social responsibility. The giant airline serves the community and guarantees people a safe and better environment.

Providing a healthy environment is one of JetBlue’s main goals. It impacts people’s lives by ensuring a safe and comfortable travel experience. This component of the mission statement promotes improved business practices. JetBlue’s environment and services make it the only airline to win”the best national award in business class and economy class in 2018.

Vision Statement

Continuously focus on providing competitive customer rates to all of our destinations.

Analysis of JetBlue’s vision statement

The vision statement emphasizes the accessibility and profitability of travel. The critical components of the vision statement are;

Flight pricing is the most critical aspect of JetBlue’s vision statement. The statement said the company values ​​its customers’ money and knows that not everyone can afford air travel. The phrase “competitive rates” in the statement emphasizes affordability. The company aims to make air travel a reality for everyone through its profitable pricing structure for prices.

JetBlue offers a wide range of fares to suit customer budgets. The best part is that these fares cover both international and local destinations.

  • Customer-oriented services

“Customers for all destinations” in the statement indicates that JetBlue services are not limited to any particular category of customers. Thus, the company distinguishes itself by offering affordable inflight experiences to all customers, regardless of their destination. With JetBlue’s competitive fares, people can travel to any destination.

JetBlue Core Values

JetBlue’s core values ​​are the driving force behind the company that upholds them. They are deeply embedded in the culture and day-to-day operations of the airline. Values ​​drive the airline’s priorities, support its vision and mission statement, and help create a progressive work culture for all employees.

Since the company’s inception, core values ​​have played a vital role in setting the right course for employees and improving business practices. Values ​​allow the company to easily achieve its goals and milestones.

Each value helps JetBlue progress towards its mission and vision. These values ​​have earned the airline a place among the most competitive services in the United States.

JetBlue’s core values ​​are a combination of these components;

  1. Integrity
  2. Care
  3. Security
  4. Diversity
  5. Inclusiveness
  6. Fun
  7. Passion

These core values ​​help JetBlue deliver satisfying customer services and deliver a seamless and memorable experience.

References and more information

  1. JetBlue, 2021 Annual Report, JetBlue
  2. JetBlue, JetBlue for good, JetBlue
  3. JetBlue, Our fares, JetBlue
  4. JetBlue, customer service plan, JetBlue
  5. Image selected by Lukas Souza

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