Fremantle Dockers mission statement reveals his goal of two prime minister positions in four seasons

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Fremantle has unveiled a bold new mission statement, with the Dockers declaring a push for two prime ministerial positions over the next four seasons.

The club’s new success plan was revealed to members on Tuesday night and was headlined by the pledge of at least one AFL prime minister and one AFLW prime minister for men and women in purple – in what would be their first flag since the creation of the club in 1995.

The ambitious plan also set a goal of reaching 80,000 members and an average of 50,000 fans for home games at Optus Stadium by 2025.

The club will operate under new “anchors,” according to CEO Simon Garlick, which include Club First, Authentic, Heart, Connection and Best Self.

Camera iconFremantle Dockers Managing Director Simon Garlick and President Dale Alcock. Credit: Danella Bevis/West Australian

Garlick said the plan will help those in Fremantle – including players, coaches and staff – work together towards a common goal.

“We think it’s really important that we as a club are all aligned, not just in the direction of the club, but in our purpose, our vision and our roots,” said Garlick.

“We believe we have built a very solid foundation to embark on what we expect to be a period of sustained competitiveness and ultimately success.

“We come from a region with a football heritage and history equal to any in the country. We have rich stories of great people from Fremantle who love their club and have done phenomenal things.

“There is so much we can build on, from such a solid foundation. This is our opportunity and we believe there is so much to what Fremantle Football Club can achieve.

Fremantle has unveiled a bold new mission statement, with the Dockers declaring a push for two prime ministerial positions over the next four seasons.
Camera iconFremantle has unveiled a bold new mission statement, with the Dockers declaring a push for two prime ministerial positions over the next four seasons. Credit: Daniel Carson/AFL Pictures

FREMANTLE’S NEW CLUB STRATEGY AIMS AT:

  • Win at least one male and female prime minister,
  • Have three top four rankings for AFL and AFLW teams,
  • Reach 80,000 members,
  • 50,000 fans on average at Optus stadium matches,
  • Build cash reserves of $ 2 million to $ 5 million,
  • Return the club anchor symbol as the larger emblem.

Despite the plan’s ambition, it appears to have resonated with Dockers fans, who have lacked success over the club’s 26-year history.

“For Fremantle, finally winning a prime ministerial post would be a dream come true,” one fan wrote on his Facebook page.

“Sometimes you have to be daring to achieve what you want to accomplish. Some will be the critics, some will support you.

“The rebuild is complete, the team has the players, the coach, the people behind the curtain, now is the time to put this plan into action.”

Another said they liked the direction the club was taking.

Amy Franklin of Dockers performs exercises with Bob Murphy during a Fremantle Dockers AFLW training session.
Camera iconAmy Franklin of Dockers performs exercises with Bob Murphy during a Fremantle Dockers AFLW training session. Credit: Will Russell / AFL Photos/Getty Images via AFL Photos

“If you don’t think you can do it, then you probably won’t,” the fan wrote.

The mission statement comes as Dockers prepare for the AFL Draft, which begins this afternoon.

The club have two first-round picks, six and eight, with plenty of WA talent up for grabs.

For the latest news and analysis, as well as a comprehensive guide to WA’s best and brightest local talent, visit the AFL Draft Hub at thewest.com.au.


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