Whether you’re opening a new restaurant, updating your website, or refreshing your promotional material, it’s important to include a restaurant mission statement. Your restaurant is an extension of yourself and the values you live by, and communicating this to your guests can help them understand your restaurant and turn them into loyal and repeat customers that you can then save in your point of sale restaurant.
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Think about your restaurant mission statement
To get started, take the time to think about what your restaurant means to you. Why did you open it? What are the core beliefs that impact your decision making?
To get started, find out how other restaurants communicate their mission and vision. You will find that some restaurants have long stories, while others are short, concise sentences. As you write your own, craft a mission statement that reflects you and stays true to your branding.
For restaurants, having a strong values, vision, mission and cultureis essential to ensure strong business integrity.
Read on to find out the difference between these four basic statements.
1. Declaration of value
Your values define the decisions you make and the people you work with. For this reason, your value statement should be defined before moving on to any other statement or idea.
As you begin to write your value statement, it may be helpful to list some of your competitive traits. What sets you apart? Why should people buy from you?
Try not to explain what your restaurant is doing or what you plan for the future in this statement, as it will be explored in your vision and mission. Instead, your value statement should be a succinct, powerful explanation of what your business believes in.
2. Vision statement
Once you have defined your value statement, you can move on to your vision statement. Your vision is about the importance of your restaurant concept and how it can influence people and the wider community around it.
One way to refine your vision statement is to think of it as the “what” part of your restaurant’s goals. What do you aspire to? How does this vision set you apart from your competition? It may be helpful to rethink your initial motivations for opening the restaurant. Think about what you envisioned for your concept and what it might mean for others.
3. Mission statement
If your vision statement is the how behind your restaurant, then your mission is the what. Essentially, your mission details how you are going to make your goals and dreams come true. Maybe your vision is to bring authentic French cuisine to rural Ohio, but your mission details how you will achieve that vision through affordable prices and a traveling food truck.
A restaurant’s mission statements may be a few sentences long, but they’re usually short and sweet. In fact, some of the most famous restaurant mission statements are just a few words away. The best restaurant mission statements meet the public’s desires, while being honest about what the restaurant is trying to accomplish.
4. Cultural declaration
It can seem difficult to differentiate a culture statement from a mission statement. However, it is easy to think about if you view your mission statement as an external force and your culture statement as an internal force.
After all, your culture is something purely internal, and it determines how people interact with customers, what employees value, and what your staff represents. That being said, your culture statement should reflect all of these things.
Think of it this way: a sushi restaurant’s mission statement can actually resemble Mexican restaurant mission statements. However, there is a good chance that these restaurants have different cultural statements.
Now that you know what you are creating, you need to get inspired.
Whether it’s an upscale cocktail bar or a bite of burgers and fries, your new restaurant or bar can take on many different personalities. Defining your mission statement is an important way to attract the right clients and reinforce your goals, which can set you up for long-term success.
How to write a mission statement for a restaurant
1. Get inspired by the competition
When looking for examples of good restaurant mission statements, keep an eye out for companies that share a mission similar to yours.
Then you can also take inspiration from the famous restaurant mission statements. Since famous restaurants are clearly successful, there might be something special hidden in their mission statement that supports and moves the business forward. Just make sure you are inspired by these statements and don’t steal them!
2. Look at your idols
To find a successful example of mission and vision statements for a restaurant or bar, you can start by examining the establishments you admire. These can be local or international restaurants, and it doesn’t matter what kind of drinks or food they serve.
The most important thing is that when you start looking for other sample restaurant and bar mission statements, you take note of what you like. Maybe this is the length you’re a fan of, or maybe you want to emulate the same language. Being specific in this research will help you create a mission that is both inspired and intentional.
3. Think about your customers
Another important aspect to keep in mind when developing your restaurant’s mission statement is the needs of your guests. What subpopulations exist within your community? And what other local establishments are already serving the groups you are targeting and where is there an opportunity for growth? Think about what people value in their lives and in the institutions they spend money on, and think about how a mission statement can connect to those values to create an emotional response.
Whether it’s military families, college students, or retired seniors, your restaurant’s mission statement should reflect the desires of the people you’re trying to attract..
4. Keep it fresh and unique
When you’re tempted to copy a sample restaurant mission statement from the internet, try to resist. You don’t want to make your restaurant feel like everyone else from the moment it opens, because if you give off that vibe, people won’t really be enticed to come to your restaurant.
Plus, the best restaurant mission statements take a stand on something fresh and unique. They get people to think beyond food to consider culture, ideas and people. So instead of following in someone else’s footsteps, craft your mission based on what you’re trying to do and why customers should follow it.
10 restaurant mission statements to inspire you
1. Root down, Colorado, United States
Root Down aims to connect the neighborhood to a dining experience in the same way ingredients are linked to food.
2. Gracie’s, Rhode Island
At Gracie’s, our mission is simple: to enhance and educate the palate with the freshest ingredients and flavors, while surprising and exciting every guest with personalized care and service.
3. Founding farmers, several locations in the United States
For us, sustainability is not a noble idea but a fundamental and necessary effort. Our concept is of course about food and drink, but also about our team, our facilities, our practices and the hundreds of decisions we make every day that affect the world around us. We believe it is about finding a balance, which allows us to continue our quest to manufacture quality and accessible food, while giving back to our community and the environment.
4. Chipotle, several locations around the world
Chipotle was born out of the radical belief that there is a connection between how foods are raised and prepared and how they taste. The real is better. Better for you, better for people, better for our planet. It might be the hard way to do it, but it is the right way.
5. Matunuck oyster bar, Rhode Island
We’re dedicated to pairing fresh, locally grown produce with farm-raised, wild-caught seafood to make the freshest dishes you can find. Our exclusive raw bar offers a variety of Rhode Island oysters, crunchy cherry pits, clams and jumbo shrimp. Our Matunuck oysters are grown at Potter Pond right next to our waterfront patio and many of our herbs and vegetables are grown on our vegetable farm at the north end of the pond.
6. Mixed, several locations in California
From germ to plate, our goal is to provide smart, healthy, on-the-go people with smart, healthy, on-the-go food.
7. Soft green, several locations in the United States
We believe that the choices we make about what we eat, where it comes from and how it is prepared have a direct and powerful impact on the health of individuals, communities and the environment.
8. McCormick and Schmick, several locations in the United States
Absolute customer satisfaction.
9. Starbucks, several locations around the world
To inspire and nourish the human spirit – one person, one cup and one neighborhood at a time.
ten. Panera bread, several locations around the world
Food as it should be. The food should taste good. It should feel good. It should do good things for you and the world around you.
Now that you have all the tools to write your mission statement, it’s time to get down to business. Creating a restaurant mission statement will be a guide to remind you and your staff of your ultimate goal and help strengthen your brand in the minds of your guests.
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Lightspeed Commerce Inc. published this content on 21 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on October 21, 2021 10:13:19 AM UTC.