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Making a mission statement allows you to organize your organization unambiguously. The best time to write this kind of missive is as soon as you know what your business is all about and what you want to do.
Not already? It’s never too late!
Related: The 3 Questions That Will Help You Define Your Brand Identity
The two biggest advantages of a call to arms
If you develop a clear mission statement, there are two major benefits to your business.
1. Staff alignment
You’ve probably heard horror stories about companies that took forever to launch products or services because their team had a million and one different ideas about the business and how to achieve its goals.
When you develop a clear list of how you are going to do what and when? You provide a touchstone for your team. They see exactly where you are going, what to pursue and how they are contributing to the big picture. It’s a simple way to minimize conflict while maintaining high efficiency and productivity.
But alignment isn’t just important with people already on your payroll. When a candidate is interviewed, he or she may have their own idea of what to do. If you go over the mission statement with them, you’ll both have a better idea of how well they fit your team.
With a clearly stated intention, workers will want to collaborate more effectively.
2. Stay the course
Confidence relies at least in part on consistency, both in your team’s behavior and in what they offer. A mission statement helps ensure that you consistently deliver.
Imagine you have a cupcake shop built on a vegan or low calorie angle. Your mission statement is to provide happiness without all the sugar. (Bonnet? Sure. Precise? Yes.) But then people start to suggest that you add a little extra sugar here or there. You know you would cook something tasty, but you also realize that doing what they are encouraging would defeat your original purpose.
A mission statement keeps you from getting lost in the weeds. This ensures that you maintain your differentiating value, which is what sets you apart. At McDonald’s, for example, they didn’t try to introduce pizza, spaghetti, etc. They stayed true to what they knew and to this original vision. That’s why they’re one of the best-known fast food brands of all time.
Designing a call to arms doesn’t have to keep you awake at night. If you really believe it Why, then your belief can become magnetic, attracting people and converting them to your mission. Money will follow as a natural consequence.
Once you’ve developed this statement, put it where the public can see it to be held accountable. Consider framing it like a poster on your company’s break room wall, where it can remind employees that they aren’t there by accident and have a common goal.
Related: How To Create A Personal Vision That Lets You Lead Without Fear and Succeed
If you want them to buy, tell them your Why
As Simon Sinek revealed in his 2010 Ted Inspirational Action talk, people don’t buy What you do, they buy Why You do it. The point is not to do business with everyone who needs what you have. The point is to do business with people who believe what you believe.
Understand what your business is here to do and let it be your compass. The sooner you determine exactly why your business exists and the purpose you serve, the sooner you can find your employees, turn them into long-term followers, and enjoy stability even in the most uncertain markets.
Related: How To Develop Viable Company Values That Will Inspire Employees